HWG Sababa, a leading company in the cybersecurity sector, hosted forty MBA students from Hofstra University in New York at its Milan headquarters for a day of discussions on strategic marketing and brand positioning.
The students undertook a project aimed at strengthening the positioning of a global brand in IT and OT security, through the planning of an effective go-to-market strategy. Emphasis was placed on key sectors such as finance, healthcare, energy, public services, manufacturing, automotive, and critical infrastructure. The project primarily focused on developing markets in the Middle East and Central Asia emphasizing the need for the brand to be properly localized to meet specific local demands.
This initiative provided a significant opportunity for HWG Sababa to engage with young talents possessing a strong marketing background, gaining insights into their innovative approaches for adapting the cybersecurity brand to emerging markets.
“The collaboration with a prestigious institution like Hofstra University allows us to expand our international academic network and further refine our positioning in emerging markets, – stated HWG Sababa CEO Alessio Aceti. Additionally, it offers us direct access to potential talents for future growth and development opportunities”.
“Our partnership with Hofstra University exemplifies our commitment to fostering education as well as innovation within the cybersecurity field. By engaging with the MBA students, we gain fresh perspectives and creative strategies that are crucial for our brand’s adaptation and success in diverse global markets “, added Olga Orlova, CMO at HWG Sababa.
